Twitter launches a new product called ‘Periscope Producer’

Twitter launches a new product called ‘Periscope Producer’

In a move which marks an evident effort by Twitter to step up its live-streaming game, the company announced the launch of a new product – called ‘Periscope Producer’ – on Thursday.

Periscope Producer is a sophisticated tool which gives brands and media organizations the ability to produce as well as share high-quality video.

With the help of the new tool, companies will be able to broadcast high-quality live video using external, professional-grade cameras and streaming software; while also benefitting from the audience-interaction perks which accompany live streaming through Twitter's Periscope app.

Asserting that Periscope Producer gives broadcasters the advantage of tapping the massive social reach of Twitter and Periscope, Twitter said that, at launch, the tool – which requires “minimal setup” – is available only to select brands, media organizations, and other live creators.

In reference to the new Periscope Producer tool, Kayvon Beykpour – CEO of Periscope – said in a statement: "Periscope allows anyone to watch something with an audience, and now they're able to watch daily shows, large- and small-scale events and other live video with compelling content from creators they know and love."