Consumer and auto safety groups alert FTC about Mercedes Drive-Pilot TV ad

Consumer and auto safety groups alert FTC about Mercedes Drive-Pilot TV ad

According to an Automotive News report, consumer and auto safety groups have sent a letter to the US Federal Trade Commission (FTC) Chairwoman Edith Ramirez about automaker Mercedes-Benz’s new TV commercial for its 2017 E300 with Drive Pilot technology.

The joint letter alerting the FTC Chairwoman about the Mercedes-Benz Drive-Pilot TV ad has been sent by Consumer Reports, the Center for Auto Safety, the Consumer Federation of America, and former National Highway Traffic Safety Administration (NHTSA) administrator Joan Claybrook.

The ad shows a driver moving through city streets at night in Mercedes-Benz 2017 E300; with his hands removed from the steering wheel while the car steers itself.

Consumer and auto safety groups that have complained about the ad to the FTC have expressed concerns that the ad gives drivers the wrong idea about the capabilities of Mercedes-Benz’s 2017 E300 with Drive Pilot. Concerns have also been raised over the fact that drivers place a lot of confidence in driving-assistance features.

Describing the TV ad as misleading, consumer and auto safety groups said in the letter that the ad could give “a false sense of security in the ability of the car to operate autonomously.” The letter also states that the E300 Drive Pilot option does not meet the classification standards set by the NHTSA for full or partially autonomous cars.

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