Computer Glitches Can't Stop Southern California Shoppers

Black Friday

It couldn't have happened on a worst day.

While Black Friday has evolved from a single day of massive sales to a whole season of them, it is still the busiest shopping day of the year. So, when something goes wrong, it affects lots of people.

Computer glitches on Friday at Macy's and its sister store Bloomingdale's meant that shoppers had to use cash and store cards to make their holiday purchases. This made the long lines that normally accompany Black Friday even longer, but it couldn't dampen the spirits of the Southern California shoppers that had come out to stores across the area.

One of these shoppers was Cameron Gray of Santa Rosa, who said: "It was slow going in the lines, but the people were making it work, They're trying their best."

Macy's eventually solved the problem, and issued the following statement: "We have fully resolved today's system issues. We highly value our customers and sincerely apologize for any inconvenience today's system slowdown may have caused during their shopping experience."

They went on to say that they don't anticipate any further problems.

Of course, Macy's wasn't the only local retailer busy on Black Friday. In Commerce, Citadel Outlets opened on Thanksgiving night at 8pm, and offered discounts of up to 70% off their already discounted prices, while Glendale Galleria opened at midnight.

Businesses are expecting a big holiday shopping season, fueled by a 4.1% unemployment rate, which is the lowest in 17 years. Consumer confidence is also higher than last year. Based on these factors, the National Retail Federation expects holiday sales to increase at least 3.6% over the previous year, which would match last year's increase. They also expect online and non-store sales to increase 11-15%.

Industry analysts, though, will be closely watching how the increases in online shopping affects sales at malls and other brick and mortar stores.