Affordable Care Act

Is Covered California’s Massive Marketing Budget Justified?

Marketing Budget

California is hell-bent on persuading its residents to enroll for the Affordable Care Act (otherwise known as Obamacare). California's Obamacare exchange, Covered California, will spend over $110 million on marketing in the 2017-2018 financial year. A massive chunk of the budget—$45 million—will go into ads, $18 million will be spent on TV commercials, $8 million for radio ads, etc.