Yahoo isn’t really going to fade away

Yahoo isn’t really going to fade away

Beleaguered Internet search firm Yahoo Inc. will be renamed as “Altaba” and its CEO Marissa Mayer will step down from the company’s board of directors once its sale to Verizon closes, Yahoo declared in an 8-K filing.

It may seem as if Yahoo is going to vanish, but one should keep it in mind that the above-mentioned announcements essentially apply to the zombified core of Yahoo.

Verizon has agreed to acquire a major portion of Yahoo, which includes its blogs and email service, in a deal worth $4.83 billion. But, Verizon is not acquiring all of the company. A valuable portion of the company will still be there, including Yahoo Japan and Alibaba.

Last year, Mayer wrote in a blog post, “For me personally, I’m planning to stay ... It’s important to me to see Yahoo into its next chapter.”

Moreover, Verizon may keep a brand called “Yahoo” and a number of websites created by it. Thus, there is no reason to think that Yahoo is going to fade away any time soon.

In short, Yahoo will still exist at Verizon and the remaining portion of the entity will just be a holding company, which will be renamed Altaba. Mayer won’t be member of Altaba’s board of directors.

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