Whitney Wolfe Herd and the LA Clippers Partner to Close the Gender Gap

Whitney Wolfe's Empowerment Badge

The Los Angeles Clippers and Bumble just formed a new partnership. The company that places the unique needs of women at the forefront of its business signed a jersey patch deal with the basketball team this month.

The deal began on March 6 and will last until the end of the 2019-2020 National Basketball Association season. This current patch deal means that there are now 20 such deals within this league. The Bumble logo will appear until 2020 on the upper left hand side of the Clippers’ jerseys. The team has also agreed to support community initiatives that were created with the purpose of providing aid to young women in need.

The logo is called the “Empowerment Badge,” and it is meant to show the world that excellence can be achieved when two companies come together from different backgrounds and different perspectives. The youth will benefit from this partnership as the Clippers expand their initiatives to include the strengthening of skills, confidence and knowledge that young women need to reach their full potential.

Whitney Wolfe Herd started the dating app Bumble in 2014, and it is different from other dating apps because only the female party can make the first move after a match has been made.

A dating app has never partnered with a sports team before, but this partnership seems natural. Bumble is a dating app that is woman-focused, and the Clippers have the largest number of women in leadership roles. It is the team that employs the league’s only female president.

President Gillian Zucker has stated, “Through Steve Ballmer’s leadership, the Clippers have a clear commitment to diversity and equal opportunity. From our players on the court to our leadership team, we are proud to stand with Bumble and do our part to emphasize that diversity and gender equality in the workplace is essential to organizational excellence.”

Bumble has made a habit of forming partnerships with companies that subscribe to its values. Whitney Wolfe Herd stated, “Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble. It’s an honor to partner with an organization as progressive and compassionate as the Clippers. Like us, they know generating awareness for diversity and gender equality is critical to business success.”

“We’ve had tremendous respect for the team that Steve built. The amount of women he has in leadership positions is not typically something you see in sports.”

The Clippers have clearly demonstrated that they are an organization that believes in gender equality. Along with a female president, the organization also has a female chief financial officer, a female director of business development, a female director of strategic partnerships, a female vice president of community relations and player programs and a female lead general counsel.

Bumble will continue to put its marketing budget toward other companies that also have several women in leadership positions. The company favors enterprises that put a significant amount of effort into mentoring the next generation of female executives.

Bumble guards its image very closely, and last month’s mass shooting has caused the company to remove all images of firearms on its website. In the event that someone submits a picture of herself holding a rifle, this picture will not see the light of day on the Bumble app.

The Bumble app also contains Bumble BFF and Bumble Bizz. Bumble BFF gives users a chance to find platonic, same-sex friendships, and Bumble Bizz gives them the opportunity to make professional connections. The administration ensures that all conversations on the app are cordial and respectful.

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