TechCrunch: Facebook plans to launch ads in Messenger in Q2 2016

TechCrunch: Facebook plans to launch ads in Messenger in Q2 2016

Tech blog TechCrunch has revealed in a recent report that social network Facebook has plans underway to launch advertisements in its Messenger app in the first half of 2016.

The TechCrunch report is based on a Facebook document which the tech blog has obtained from an unnamed “verified” source. The document -- shared by the source on the condition of anonymity -- was supposedly created by Facebook for advertisers, to inform them about the social network’s new ad offering.

According to the TechCrunch report, Facebook will, in the next few months, give advertisers the ability to send their advertisements as private messages to Facebook users who have initiated a Messenger chat conversation with the company.

The document obtained by TechCrunch has revealed that Facebook plans to open up its Messenger chat app to advertisements in the 2016 second quarter. The document also mentions that Facebook has created a shortened URL -- ‘fb.com/msg/’ -- which will directly open up a chat session between a company and a Facebook user.

Meanwhile, though the report has not been officially confirmed by Facebook, it is somewhat in line with an October 2015 disclosure by Facebook COO Sheryl Sandberg, at the Ad Week event, that Facebook was testing ads in Messenger.

Health