Sony unveils OLED Bravia 4K TV with Dolby Vision HDR

Sony unveils OLED Bravia 4K TV with Dolby Vision HDR

Tokyo, Japan-based Sony Corp. on Wednesday unveiled a jaw-dropping OLED Bravia 4K television with Dolby Vision HDR, marking a big shift in living room display technology.

Unveiling the Sony XBR-A1E Bravia 4K OLED TV at CES 2017 in Las Vegas, Sony claimed that the new OLED TV would offer blur-less image, unprecedentedly rich & lifelike colors, dynamic contrast, along with a wide viewing angle.

It is worth-mentioning here that Sony is not actually producing OLEDs. Thus, OLEDs in the company’s new TVs are likely being provided by LG Display. However, Sony didn’t identify the supplier of its OLED screens.

The new TV boasts built-in support for Dolby Vision HDR, and a powerful chip dubbed the 4K HDR Processor X1 Extreme. The very slim design of the TV required the company to move a lot of its internal things to the fold-out stand around back. There are not speakers visible anywhere on the device.

Calling it Acoustic Surface sound technology, Sony explained, “Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface sound technology. Thanks to the ingenious design, the entire screen resonates with rich sound emanating directly from the screen itself.”

The Sony XBR-A1E Bravia 4K OLED TVs will be available in 55-inch, 65-inch and 77-inch sizes. The company hasn’t yet said how much the new device will cost. The company also hasn’t disclosed a release date, though devices announced at CES typically hit store shelves by spring.

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