Report: Apple, Google dominating US mobile market

Report: Apple, Google dominating US mobile market

In a recently-released report, Consumer Intelligence Research Partners (CIRP) has disclosed that the mobile market in the US is being widely dominated by Apple and Google. The report is based on the findings of a CIRP study carried out in the US between April 1 and April 14, 2016.

Revealing that the combined dominance of Apple and Google of the US mobile market has apparently touched new heights, the CIRP report said that, the 2016 first quarter, the iOS and Android mobile operating systems together accounted for 97 percent of all mobile phone activations in the country.

In comparison, in the same quarter last year, iOS and Android combined for 95 percent of all mobile phone activations in the US.

According to the individual Android and iOS market share figures reported by CIRP for the 2016 first quarter, Android was the most popular mobile operating system, accounting for 57 percent of all US mobile activations. Apple ranked second, and accounted for 40 percent of all mobile activations during the quarter.

However, with the CIRP study revealing that Apple has evidently padded its market lead in the US mobile arena by grabbing former Android users, CIRP co-founder and partner Josh Lowitz said in a statement: “As a percentage of customers, Apple attracted more Android users than before, in large part because Apple had already upgraded so much of its own US installed base after the launch of the iPhone 6 models in September 2014.”

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