NY Times is sending out 300,000 Google Cardboard kits to digital subscribers

NY Times is sending out 300,000 Google Cardboard kits to digital subscribers

In an announcement made on Thursday, the New York Times said that it is sending out another batch of 300,000 Google Cardboard virtual reality (VR) devices 'for free' to its "most loyal" digital subscribers.

Previously, the NY Times had distributed one million free Google Cardboard kits to print subscribers in November 2015. Those Cardboard kits were distributed by the165-year paper to mark the commencement of celebrations around its then-new NYT VR app, which it has developed in association with Google.

According to the Thursday announcement by NY Times, the free 300,000 Google Cardboard VR devices will be shipped by the paper to the addresses linked to the NYT digital subscriptions of its readers in May.

Revealing that the latest batch of 300,000 free Google Cardboard VR devices will solely be sent out to select digital subscribers, the NY Times said in a press release that the users selected for the promotion are the paper's "most loyal digital subscribers," and added that those users are being selected on the basis of "the duration of their subscriptions."

The Google Cardboard promotion announced by NY Times on Thursday comes in coincidence with the imminent launch of its new VR film titled 'Seeking Pluto's Frigid Heart.' The film debuted at the Tribeca Film Festival earlier this month; and is set for launch on the NY Times VR app on May 19, 2016.

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