Google unveils ‘Showcase Shopping’ ads

Google unveils ‘Showcase Shopping’ ads

On Thursday, tech giant Google unveiled ‘Showcase Shopping’ ads to a small group of reporters in New York. The ads are essentially aimed at helping people find the products they are looking for, even if they have entered a somewhat vague search query.

With the unveiling of the ‘Showcase Shopping’ ads coming a few months ahead of the 2016 holiday shopping season, it is apparent that Google has efforts underway to create more visual products for retailers that wish to customize the manner in which their brands and products show up in search.

The new ‘Showcase Shopping’ ad format will basically give retailers the option of selecting a certain series of images which will appear in search results related to different search queries and keywords. When the users click on any of the images, they will be taken to another page which will feature additional details about the products.

In its unveiling of ‘Showcase Shopping’ ads on Thursday, Google said that the new ad format will be available in the coming weeks to all the retailers that run their advertising campaigns in the U.S., U.K. and Australia.

About the ‘Showcase Shopping’ ads, Jonathan Alferness -- Google's Vice President of shopping and travel -- said: "This is a different ad format for shopping that will put the retailer first and really help people explore and discover what they want to buy and where to buy it."