Google: ‘Safe Browsing’ in Chrome will warn users about sites using deceptive content

In an announcement made via a recent blog post, Internet search giant Google said that it is strengthening its 'Safe Browsing' initiative by introducing a new feature in its Chrome browser.  According to the announcement, the new Safe Browsing feature will warn Chrome users about websites which use deceptive embedded content, like sketchy advertising banners that come with fake download buttons, or bogus prompts which hoodwink users into clicking on them.  The new adjustment which Google is making to the Sa

In an announcement made via a recent blog post, Internet search giant Google said that it is strengthening its 'Safe Browsing' initiative by introducing a new feature in its Chrome browser.

According to the announcement, the new Safe Browsing feature will warn Chrome users about websites which use deceptive embedded content, like sketchy advertising banners that come with fake download buttons, or bogus prompts which hoodwink users into clicking on them.

The new adjustment which Google is making to the Safe Browsing feature in Chrome comes a few months after the company tweaked the feature in November, to enable Chrome users to safeguard themselves against potential social engineering attacks on websites.

In reference to the new Safe Browsing feature warning Chrome users about fake download buttons, Google said that websites which "consistently" make use of deceptive practices are now at a potential risk of having themselves flagged. In other words, Chrome will unfold a big, red 'warning' page which will prevent users from visiting the affected websites unless they are absolutely sure that they actually want to visit the websites.

About the new Safe Browsing feature, Google said in the blog post that ". embedded content (like ads) on a web page will be considered social engineering when they either: pretend to act, or look and feel, like a trusted entity. [Or] try to trick you into doing something you'd only do for a trusted entity."

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