ComScore: Smartphone apps account for 50% of the time Americans spend online

ComScore: Smartphone apps account for 50% of the time Americans spend online

According to a new report released by media analytics firm comScore, smartphone apps hit a new milestone in July 2016, accounting for 50 percent of the time spent online by Americans.

The revelation by comScore that Americans are spending half of the time spent online on smartphone apps is noteworthy, especially against the backdrop of the fact that smartphone shipments appear to have hit the wall because of lack of innovation.

As per the comScore report, the time spent by Americans on smartphone apps has been on the increase in recent years --- it was 44 percent in 2014; increased to 44 percent in 2015; and, now, to 50 percent as of July 2016. In comparison, the share of time spent on desktops in July was 32 percent; while mobile web browsers and tablets accounted for 7 percent and 11 percent respectively.

The fact that the share of time spent by Americans on smartphone apps has been on the rise in the last couple of years implies that consumer use of smartphones has evolved; and indicates the increasing popularity of apps.

Detailing its findings in a blog post, comScore said: "While the smartphone app has been the most important access vehicle to the internet for some time, growing its share to a point where it now eclipses all other digital media platforms combined speaks to just how central to our lives the smartphone has become."

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