Comcast starts selling Xfinity bundles through ‘Amazon Cable Store’

Comcast starts selling Xfinity bundles through ‘Amazon Cable Store’

As a result of a high-profile online retail partnership with Amazon, cable giant Comcast Corp. has started selling its TV, Internet and phone service through Amazon's newly-launched 'Amazon Cable Store.'

The 'Amazon Cable Store' is a newly-launched specific section on the website which is aimed at customers who want to sign up for cable and Internet packages. The new section lists several options for standalone Internet packages up to 250 Mbps, as well as packaged Internet and TV service packages that include options with HBO, along with Internet, TV, and phone packages.

With Comcast having become the first provider to be listed on the new 'Amazon Cable Store,' a new landing page on now gives customers the ability to purchase Comcast's Xfinity-branded bundles, which come with dedicated customer service for Amazon customers.

The cost of the Comcast packages available on the 'Amazon Cable Store' is quite similar to that on the cable giant's own website. However, Amazon is also giving customers the option of earning an Amazon gift card when they sign up for multiple Comcast services.

About Amazon's new 'Amazon Cable Store' digital storefront, Charlie Herrin -- Comcast's Executive Vice President of Customer Experience -- said that he Amazon brand is "unrivaled when it comes to customer service;" and added: "Amazon's new marketplace provides an immersive online destination to showcase our terrific suite of products, including Xfinity X1."