Apple rolls out single sign-on for iOS to enable users to easily log in to TV apps

Apple rolls out single sign-on for iOS to enable users to easily log in to TV apps

In a Tuesday announcement, Apple said that it is launching a new single authentication tool which will allow iOS and Apple TV users to conveniently gain access to the apps from their programming provider by entering their account credential only once.

According to Apple, the new single sign-on feature being launched by the company for iOS will essentially require users to enter their account details -- for participating cable providers -- just once, and then be automatically signed into TV Everywhere apps.

Apple’s new single sign-on feature is basically aimed at making it easier for iOS users to use the video apps included in their cable/satellite TV subscription.

Going by an Apple support document, the new feature is presently available only in the US; with the list of participating providers currently including Dish, CenturyLink Prism, DirecTV, GVTC, GTA, Hotwire, Hawaiian Telecom, Sling, and MetroCast.

The single sign-on feature – which can currently not be used on ABC, CBS, Disney, WatchESPN, HBO Go, and several other important apps – was unveiled by Apple in June this year; and was made available to users with access to the tvOS 10.1 and 10.2 betas in November.

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