Apple Purchased AI Startup Emotient that can read your Facial Expression

Apple Purchased AI Startup Emotient that can read your Facial Expression

Now you can’t hide your emotions! As Apple confirmed on Thursday that it has purchased the artificial intelligence startup Emotient that specializes in facial recognition technology. Emotient has the potential to analyze people’s moods and emotions when they are watching videos and other media. As per the company, Emotient has tailored its facial-recognition software to advertising, media testing, audience response and research and other areas.

The world’s most valuable company has sought to hire more people to conduct advanced research in the field and acquired two other AI startups, Perceptio and VocalIQ, in recent months. Emotient has been founded by six researchers from the University of California at San Diego. Emotient had been granted patents covering areas such as the use of AI to read images and decipher whether a person would be attractive to another person. The Emotient deal is Apple’s strategy to acquire small companies with promising technology that can be integrated into future devices. Apple is not the only technology that has come up with emotion-recognition technology, Microsoft has conducted research through its Project Oxford cloud service and IBM is developing products that can guess how a person is feeling from the tone of their voice.

Emotient technology has primarily been used by advertisers, doctors, and retailers, though it is not clear what Apple plans to do with it. According to sources, Emotient had been seeking to raise new funds but was unable to do so. The company had previously raised a total of $8 million from investors such as Intel Capital and Seth Neiman. From past couple of years, Artificial intelligence-based analysis of human faces has been a hot topic in Silicon Valley. This is not the first time Apple gained interest in the field of artificial-intelligence as applied to humans. In October, Apple confirmed that it had acquired VocalIQ, a company whose technology helps computers understand natural speech.

Health