Apple’s new iPhone 6s ad stars Cookie Monster to highlight ‘Hey Siri’ feature

Apple’s new iPhone 6s ad stars Cookie Monster to highlight ‘Hey Siri’ feature

On Wednesday, Apple rolled out a new iPhone 6s ad to highlight the new ‘Hey Siri’ always-on hands-free control function which was introduced by the company in 2015. The ad stars the famous Sesame Street character Cookie Monster.

The new iPhone 6s ad is titled ‘Timer.’ It is an excellently-crafted 60-second commercial which has been posted by Apple to the YouTube video-sharing site.

The ad basically shows Cookie Monster baking cookies – a task which the blue Muppet loves the most – by seeking assistance of the iPhone’s hands-free ‘Hey Siri’ feature for setting a timer.

At the beginning of the ad, Cookie Monster is shown to be putting a tray of cookies into the oven. However, instead of setting a cooking timer with his unclean hands, Cookie Monster seeks help from the always-on built-in ‘Hey Siri’ virtual assistant in iPhone 6s.

The ad also shows that during the period Cookie Monster is anxiously waiting for the cookies to be done, he gives a ‘Hey Siri’ command to play Jim Croce song ‘Time in a Bottle.’ In the remaining portion of the ad, Cookie Monster can be seen pacing around the kitchen, checking his iPhone's timer again and again, playing with and gobbling up kitchen utensils, and, largely, bidding his time till the palpably delicious cookies are done.

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