Activision partners with Facebook Live to expand eSports coverage; enhances MLG.tv streaming platform

Activision partners with Facebook Live to expand eSports coverage; enhances MLG.tv streaming platform

In an announcement made at the 2016 NewFronts event held in New York City on Thursday, Activision Blizzard said that it is collaborating with the Facebook Live video service, in an evident effort to expand coverage of the rapidly growing eSports scene.

Describing eSports as a "cultural phenomenon at its tipping point," Mike Sespo -- SVP of Activision Blizzard Media Networks -- said that Activision's partnership with Facebook for streaming live matches on Facebook Live is largely aimed at building the Activision audience and making it as accessible as possible.

About Facebook's decision to collaborate with Activision to enable it expand its eSports coverage, Dan Reed - Facebook's chief of global sports partnerships - said that the eSports community is one of the growing priorities for the social networking site, which presently boasts more than 1.6 billion users.

Meanwhile, along with announcing its collaboration with Facebook Live, Activision also said at the event that it is adding enhancements to its MLG.tv streaming platform. The disclosure underscores Activision's plans to expand its recent acquisition of MLG.

Activision showed off MLG.tv's new Enhanced Viewer Experience (EVE) at the NewFronts event, and said that the enhancements coming to the streaming platform include a built-in system for displaying statistics, leaderboards and latest updates for live matches being watched by people.

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