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Fabletics Footwear: Not Your Momma's Sneakers

Fabletics Launched a New Line of Footwear and Fans are Raving

Twenty years ago, women's athletic shoes were clunky, expensive, and most often seen being stuffed into a gym bag before or after a workout. They were utilized by commuting women who couldn't bear a twenty block strut in their heels, or on power walks with the dog. However, these par­ticular shoes were not seen as trendy, didn't scream "posh", and retailers certainly didn't pay much attention to the need for stylish, affordable, func­tional, and beautiful athletic shoes.

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